September 9, 2024

Guide for Market Square Vendors: Resources to Help You Succeed During the Event Season

Welcome to Classic Christmas! We’re thrilled to have you with us, sharing our love for crafting exceptional artisanal products and creating unforgettable culinary experiences. This guide will provide all the essential information and resources you need to make the most of this magical event season.

Vendor Must-Haves (Checklist) ✅

To ensure a smooth and successful experience at Classic Christmas during the holiday season (we will be open from November 22 to December 29, with an exception from Houston which is opening from November 16 to December 29), make sure you have the following:

Booth Setup: We provide the booth structure and signage, but you are welcome to bring sturdy merch fixtures and add more signage to your hut.
Inventory: Sufficient stock of products to meet customer demand throughout the event.
Point of Sale (POS) System: A reliable POS system for processing payments quickly and efficiently. This is particularly important as we are a cashless event.
Marketing Materials: Business cards, brochures, or flyers to promote your brand and provide customers with more information.
Comfort Essentials: Comfortable seating, weather-appropriate clothing, and snacks or beverages to keep you and your staff energized.

Social Media Tips to Promote Your Participation 📲

Boost your visibility and attract more customers by promoting your participation in Classic Christmas on social media:

Before the Event:

Announce Your Participation: Share the news with your followers and include details about what they can expect from your booth. Don’t forget to tag us! Here are our social media accounts:

Before the event, you can also:

Tease Your Products: Post sneak peeks of your products or any special items you’ll have available at Classic Christmas.
Use Event Hashtags: Use Classic-specific hashtags to connect with the event’s audience and increase your reach: #ClassicChristmas #Holiday #ChristmasLights
Engage with the Community: Comment on our posts and engage with other vendors to build excitement and community.

During the Event:

Share Live Updates: Post photos and videos of your booth, customers, and the event atmosphere to keep your followers engaged.
Host a Giveaway: Run a social media giveaway to encourage attendees to visit your booth and share their experience online.
Tag Classic Christmas: Tag your city's Classic Christmas account and use event hashtags to increase your visibility.

After the Event:

Thank Your Customers: Post a thank you message to everyone who visited your booth and supported your business.
Share Highlights: Share photos and stories from the event to keep the momentum going and encourage future participation.
Request Feedback: Ask your followers about their experience to learn and improve for future events.

FAQs About Classic Christmas🔍

What Can Vendors Expect from the Event?🛍️

Classic Christmas is a holiday, family-friendly event filled with twinkling lights, seasonal music, and a joyful atmosphere. As a vendor, you can expect a high volume of foot traffic, a diverse customer base, and a supportive community of fellow vendors.

What Do Guests Expect? 👥

Customers will come to Classic Christmas for the first time to enjoy a magical holiday experience. They expect high-quality, unique products, friendly service, and an engaging, festive environment.

What Is the Event Ambiance Like? ✨

The ambiance is warm, welcoming, and filled with holiday cheer.

Accessibility and Rules 📕

Classic Christmas is committed to accessibility for all guests. Ensure your booth is easy to navigate and be mindful of accessibility needs. Follow all event rules and guidelines to ensure a safe and enjoyable experience for everyone.

Little Details That Make a Big Difference ⭐

Staging an Amazing Booth: Create an inviting, well-organized booth that draws guests in and makes them want to stay.
Setting the Mood: Offer samples or create interactive experiences to engage guests and enhance their visit.
Customer Service: Be friendly, approachable, and ready to assist guests with any questions or needs they may have.

Selling Strategies for the Event 🏷️

Maximize your sales and create a memorable experience for guests with these strategies:

Offer Bundles and Discounts: Encourage larger purchases by offering bundled products or event-specific discounts.
Create Eye-Catching Displays: Use attractive displays and signage to draw attention to your best-selling or seasonal items.
Engage with Customers: Actively engage with guests by offering samples, demonstrations, or interactive activities.
Leverage Holiday Themes: Incorporate holiday themes into your products and booth decor to align with the festive spirit of Classic.
Create a Classic Christmas exclusive product: Offer a unique product available only at Classic to create a sense of exclusivity and attract guests looking for one-of-a-kind items. This could be a limited-edition item, a special holiday-themed product, or something inspired by the event.
Be Prepared for Busy Times: Anticipate peak times and ensure you have enough staff and inventory to meet demand.

Guide for Market Square Vendors: Resources to Help You Succeed During the Event Season

Vendor Must-Haves (Checklist) ✅

Social Media Tips to Promote Your Participation 📲

Before the Event:

Classic Christmas Dallas

Classic Christmas Houston

Classic Christmas Oklahoma City

Classic Christmas San Antonio